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Posts Tagged ‘Dan Ariely’

Cash? Can I take it in lumber, please?

A number of mobile banking experts have been envisioning the ‘cash-less village’, in which villagers pay for groceries and services on their mobile phones. But, in his book Predictably Irrational, Dan Ariely, a behavioural economist at Duke University, shows how the degree of abstraction of our currency can lead us to experience greater and greater distance from our ethical values, increasing moral hazard.

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